Vegamálun GÍH: Icelandic Company's Brilliant Way to Slow Down Drivers

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Placing bumps on the roads can be an effective way to slow down the drivers going too fast, but the ingenious solution, you're going to see by watching the video we share today, is way better!

The Icelandic company Vegamálun came up it with this brilliant idea and painted zebra crossings onto the road in the town of Ísafjörður in the north-west of the country in a low-budget attempt to make drivers slow down. The perspective of the painting creates an optical illusion thus guarantees the drivers slow down.

Watch the video to see how it works and enjoy this super effective optical illusion!